Privacy Policy & Disclaimer

1. Introduction

Welcome to Reidford Advisory ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website reidford.com (the "Site") and engage with our consulting services.

If you have any questions or concerns about this policy, please contact us at george.theo@reidford.com.

2. Information We Collect

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our services, when you participate in activities on the Site, or when you contact us.

Personal Information Provided by You: We may collect names, email addresses, phone numbers, job titles, company names, and other similar contact data when you fill out our "Contact Us" forms or subscribe to our insights.
Information Automatically Collected: We automatically collect certain information when you visit, use, or navigate the Site. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, country, location, and information about how and when you use our Site. This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes.

3. How We Use Your Information

We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent. We use the information we collect or receive:

To respond to your inquiries and offer support.
To send administrative information to you, such as updates to our terms, conditions, and policies.
To fulfill and manage our consulting engagements.
To send you marketing and promotional communications (you can opt-out at any time).
To deliver targeted advertising to you and measure its effectiveness.
To request feedback and contact you about your use of our Site.

4. Will Your Information Be Shared With Anyone?

We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. We may process or share your data that we hold based on the following legal basis:

Vendors, Consultants, and Other Third-Party Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work (e.g., data analysis, email delivery, hosting services, customer service, and marketing efforts).
Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

5. International Data Transfers

We are headquartered in Melbourne, Australia. If you are accessing our Site from outside Australia, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information. We take all necessary measures to ensure your data is treated securely and in accordance with this Privacy Policy and applicable global frameworks (such as the GDPR).

6. Use of Cookies and Tracking Technologies

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.

7. How Long Do We Keep Your Information?

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

8. How Do We Keep Your Information Safe?

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

9. Your Privacy Rights

Depending on your geographical location, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances.

If you are located in the European Economic Area (EEA) or UK: You have the right to request access to and obtain a copy of your personal information, request rectification or erasure, restrict the processing of your personal information, and, if applicable, data portability.
If you are a resident of California: You have specific rights regarding access to your personal information under the California Consumer Privacy Act (CCPA).

To make a request to review, update, or delete your personal information, please submit a request to george.theo@gmail.com.

10. Updates to This Policy

We may update this privacy policy if need be, as per the data privacy law of the country of our operations. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

11. Contact Us

If you have questions or comments about this notice, you may email us at george.theo@reidford.com